MICROSOFT GAME CHANGERS

Microsoft sought to elevate their existing Game Changers platform, which showcases their broad spectrum of female athlete partners across the WNBA, Alpine F1 racing, and USTA—as well as how Microsoft technology enhances their game. My art director, Maya, and I conceived a campaign highlighting the Power Players in women’s sports. We wanted to redefine what it means to be a powerful athlete. As opposed to something unrefined and abrasive, a Power Player can be smart, savvy, and dynamic, especially when they introduce Microsoft into their training.

Copywriter: Bella Bagshaw

Art Director: Maya Trowe